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People here keep on telling me that my website (http://www.tarsnap.com/) is horrible. I'm not convinced that it's really as bad as they say, and given my intended audience (unix geeks who appreciate a lynx-accessible website) I don't want to lose the minimalism; but if someone can improve the site without losing said minimalism I'd be very interested to see the results.

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Your website actually has a decent design. It's easy to read with big enough font size, line-height and padding and basically it has no glaring annoyances that plague badly designed websites.

I say even more minimalism could do well in regard to the color scheme, and probably the flow of reading on the home page could be improved as well (e.g "Start Using Tarsnap now!" could be placed right underneath "Tarsnap pricing").

Other than that, buttons linking to quick download and registration should do well, too.

your website is fine, unless you are targeting non-SysAdmins. Are you?

I agree, you have some of the most important things right. It communicates very efficiently and probably works well for your market. One thing to be careful about is it does look very generic, that makes you less memorable.

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