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Stupid question, but why shut down? Why not sell? Surely a 20 year old web property has value to someone.

They cover that in the article:

> there's less need for an Apple-specific news site when news about Apple is plastered everywhere, on every site, all the time.

Including HN. Every Apple keynote there are 20 links plastered all over the HN homepage for even the most inane little details.

That isn't a full explanation as it is much like saying that Harold's Millinery of Saville Row has to close because no-one is wearing hats, but the name is well known and maybe it's time to start selling scarves, ties and what-not. OP perhaps meant the name may be worth something but the content needs diversifying?

I never even heard of them, not sure what that name would be worth but I'm sure that they aren't so stupid not to think of auctioning off the assets as an end-game.

I hadn't heard of them either and I bought my first mac in 2001, so right about the time they were popular too. Apparently some people had heard of them though, Charles Arthur from theGuardian technology section tweeted just now about their closure https://twitter.com/charlesarthur/status/745154921268273153

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