It seems to me that any data at all will necessarily reduce the entropy of the probability distribution of members' preferences, likes, dislikes, habits, and so on (i.e., their privacy). The authors seem to brush off the "greater good" argument here, but I don't understand how any large scale data release can happen without at least some reference to such an argument given that context. Given that, the authors seem to be making a fairly strong claim here: that no large scale "anonymised" data release should ever happen. Is that helping anyone in the context of movie viewing? And is it hurting anyone other than academic researchers, given that companies share more sensitive data anyway?