I am very overweight, and I never have an issue flying coach on transatlantic flights.
I've found most flights from US to Europe typically have more legroom, than domestic counterparts. Typically I will pay for the 1st class upgrade for domestic flights, but fly coach.
If I worked for a big public company, I'd expect them to put me up in business for anything longer than 6h. For a young small startup, I'd expect them to put me in a reasonably convenient economy ticket (e.g. not flying out of OAK instead of SFO, and not forcing me to take long connections, or really ultra-low-cost carriers like WOW Air).
To answer your question, obviously I am not from the valley, i run my own business, it is quite profitable, i don't do retreats, and i fly quite a bit, always coach. So if i ever organised a retreat, i would expect everyone to fly coach. Hence my question.
Their policy is business class for international flights over 8 hours.
Given that, I think it would be seen as common/acceptable to mimic.
I know we didn't send our guys over to Iraq and Afghanistan in business class. It's shameful that a rando in USAID or something would be afforded better accommodations for a conference in Tokyo.
Above comment about business class / direct for long trips, and at least direct/convenient economy for ~startups (not 2 guys & a laptop) sounds right.
I would never pay 307% of that price for an extra 3 inches of leg room and a free plate of salt and BHT.
1. https://www.google.com/flights/#search;f=SFO;t=VIE,XWW;d=201... *priced at less than $2,000 at the time of this posting
2. http://www.airfrance.us/US/en/common/guidevoyageur/classeetc...
In general, I'm always perplexed at the costs of flights, so was surprised to hear about such a relatively cheap international flight. Disappointing upon further inspection.