1. Videos must contain absolutely no fluff. If the video could have been made 20 seconds long, then it must be 20 seconds long. It is unacceptable for the video to be 60 seconds long with unnecessary filler content, intros/outros, "please like and subscribe", etc. If the "moment" of your video is your child saying something funny, it had better be a 5 second video of the quote; a 5 minute video of your child playing, with something funny said at 3:45 into the video is not even remotely acceptable.
2. I only watch video if I have headphones in. I don't always have headphones in. You're going to have to invent sound isolating, in-ear implants that can be turned on and off on demand, to replace my $1500 IEMs that I have to manually insert and remove to switch between interacting with the real world vs. my device.
3. Social awkwardness. I will never be comfortable recording myself for every update, and furthermore will never have the patience to invest the time required to edit my own videos to comply with the requirements of point #1 above.
tldr; "All video" is pure bullshit. I can't see myself producing video content to share, and I do not have the patience nor the time to watch other people's overly long videos.
My initial thought went to the idea that normal users would communicate primarily via video, by posting personal videos pertaining to themselves and their relationships with others. But of course on FaceBook, the users are the product, and we are being sold to the real market which are the businesses. What a world we live in.
It seems to me that the future of online video is exemplified by the recipe videos produced by Gawker that appear in the Facebook feed under names like "Tasty". These speeded-up cooking videos allow the viewer to skim how a dish is put together, from start to finish, in about 30 seconds. (I watched one just now that took 55 seconds and I found myself impatient with its slow pace!)
In their simple, junk-foodie way, these videos illustrate that the measure of quality is not just how quickly and efficiently information is transmitted to the brain, but also the degree of emotional impact.
I thought that videos presenting a tool or library was a fad, but now I suspect that watching a video is actually faster and more convenient than reading a text, for a lot of young people.
This concerns me a bit, since it is very time inefficient. I can skim a whole book in a minute. Webpages are harder, but still much quicker than waiting for some schmuck droning on and on in a video.
http://www.theatlantic.com/technology/archive/2014/09/millen...
http://www.pewinternet.org/2014/09/10/younger-americans-and-...
I've been trying to improve my reading speed - I feel like it's actually degraded over time - but I don't know that I am making much progress.