It reminds me of this quote about programming languages, which could be fitted to almost any product/market:
> There are only two kinds of programming languages: those people always bitch about and those nobody uses. -- Bjarne Stroustrup
Not to mention that author's arguments are rather subjective, thus rather weak.
I do not use Apple's iPad, watch or TV (or any other brand's equivalents) and do not moan about that, because I have no use for those products and I guess that author does not have as well.
I only have a rMBP and I am not happy with every Apple's decision and/or product, but the fact remains - Apple is _consumer_ electronics company and most of their products are the best sold in the market and are produced in such quantities, that factories are barely keeping up to 'bake' them.