Shafqat here from NewsCred, one of the startups included in the poll. Interesting results - I'm not surprised only 8% had heard of us. Our consumer site (www.newscred.com) has gotten decent traction and press, but nothing out of this world.

Our main business (http://platform.newscred.com) has no publicity or marketing attached to it. We've just been heads down, working away on the product and iterating with customers using typical customer development strategies. With that said, it's a sizeable business and growing. And some stage, we need to turn the marketing machine on.

But the real question I debate internally is "how important is brand recognition." Obviously it's priceless for the Cokes or Nikes of the world. But for a startup that has a clear path to customer acquisition, has figured out its ARPU and is having success with sales, how much focus should be spent on 'brand-building?'

Thoughts?