There's also more to this type of slot filling than just NER. Again, the necessary techniques are available in academic literature, but not necessarily turn key. Plus, you need to handle parsing after locating the slots. For the parsing, you can take a look at Duckling (https://duckling.wit.ai/) which Wit did open source.
Both on the classification front and the slot filling, open source toolkits might get you part of the way there but not all the way.
Having a training and management UI is also a substantial value add once you use it.
It's just like Twitter saying "We don't need to generate revenue directly from our API and that's why we're opening it all up because what's good for the community is what's good for us!", except that this isn't 2006 and everyone knows better.
If you're ok with helping Facebook improve its AI then I see no reason to worry about the fact that it is free.
Core components such as AI, or even translation shouldn't be outsourced in my opinion, at the very least to be cost efficient, or as in the case of this product, to avoid dramas which can be foreseen.
Business wise and sustainability wise, reinventing the wheel is more often than not better than using a SaaS. Commodity hardware-as-a-service (servers, service bus etc...) is the only exception (but still is far from being a no brainer).
At the end of the day, after all the time and money we spent in college, we should seek a ROI by implementing academic papers whenever we need to.
I understand, and agree with your basic sentiment and point. I don't get why you include Apple with Google and Facebook.
Google and Facebook famously make all their money from offering 'free' services and monetising eyeballs on ads.
Apple famously makes all it's money from (traditionally) selling hardware, and recently, through it's digital media stores.
Apple give very little away "for free" - sure, they don't charge for the OS, but its financed by the purchases of hardware, not being a privacy whore.
What Free service has Apple shut down? Their major that's been around for a while is iCloud/etc, which before was MobileMe, which before was .Mac, which before was iTools.
I don't know the technical details of how those back-end services relate to each other (i.e. evolution from one to the next, being rebranded, or re-built from scratch each time, etc) but there are very few things that they've truly shut down.
For a while after MobileMe and before some of the major improvements to iCloud, Keychain sync was not available, but I'm struggling to think of free services they've actually shut down.
A notice on the FoundationDB site notes that it’s no longer offering downloads of its database software. "
Granted, Apple doesn't acquire at Google's or Facebook's rate, so the sample size is smaller
It happened to Parse, but thankfully they open sourced most of it do you can use it as a stand-alone.