Looks neat, and we might give you guys a try. I'm wondering about a couple of things that weren't super-obvious to me from the website and video alone:

* does it work with a web-app? I saw curl examples, so probably it does, but what about those reinforcements?

* speaking of which - apart from two simple popups on the video, is there a "library" of cool reinforcements to use?

* not trying to underestimate the science behind this, and just playing devil's advocate here - did you test the actual difference between your algorithm and a semi-random/ultra-basic reinforcement trigger? (something along the lines of `if reinforcements_today < 3 && rand() > 0.7 then reinforce()`)