That aside, I have no sympathy for MCX's demise. These guys started out trying to charge $30k just to view their PowerPoint deck. $1m to join the consortium and get a board seat. This may seem like pennies to these billion dollar valuation startups, but retailers are a different breed not willing to spend a dime on anything that hasn't been proven.
At my last retail job I was was pitched by these guys (without the PPT fee) and had a hard time keeping a straight face when they said they wanted the consumers to give up their bank account info right after the Target breach, but somehow they found a whole bunch of backers.