> They aren't going after C++ gurus or C magicians but people who are new to systems programming.

If this actually is their strategy, is it being done voluntarily or out of necessity? I ask, because I've witnessed enough scepticism about Rust from C and C++ programmers. Rightly or wrongly, there are enough of them who don't appear to be receptive to Rust, and likely never will be. So the Rust community may never be able to appeal to these C and C++ programmers, even if they wanted to. The only option may be to appeal to the non-C and non-C++ programmers.