If the high powered CEO your meeting thinks you have to be across the city meeting someone else in a minute or two they treat you with a lot more respect.
When I started with this stuff I was treated a lot like a lacky because they mostly talk to my boss and I was "just" turning up the "do" things. If you act busy they assume:
- your an important (high ranking) member of the company
- they are getting # prime star treatment from a company "executive"
- but most importantly they give you clear instructions, treat you like a real person and let you leave at a reasonable hour :)
It has even got to the point where, when meeting a client who is likely to respond this way, I often walk in pretending to be on the phone to my "secretary" [ha] giving hurried instructions or something.
Not a wonderful way to have to act, but they lap it up :(