If you cater to them, they will be more loyal and spend more than most other demographics.
And truly, if you make your product usable by the elderly you also remove a lot of barriers for other groups and reduce the friction on the merely busy.
I had something similar happen once, several customer service reps insisted that a message I was getting was entirely impossible: it told me I needed to buy competitor's prepaid card instead of theirs. I'd just assumed they had a deal with that competitor for prepaid card distribution.
They fixed the message soon after I ended the call, but when I called back later they still didn't believe me. Finally I pointed out that when they fixed the message they forgot to change it from their competitor's prepaid card number format. Then they finally credited my account.