I wasn't involved in the salary negotiations of the Netflix candidates so I can't tell for sure whether they had similar offers, but I would have no reason to believe otherwise, because since then I've been involved with other candidates and I now know what our guidance is.
But this was a year ago. This was a guy that was at Netflix for a while, so my guess is his salary hasn't grown to keep pace with the "new hire salary inflation" the whole industry has been experiencing, so he went to his manager and asked for a raise, which is when this quasi-policy of theirs starts to kick in: "go interview some places, bring us your offers and we'll match it!" And that's what happened. In all likelihood we gave him an offer higher than he made (new-hire salary inflation and all that), he took that back to Netflix and lived happily ever after.
But after a couple times more of that happening, and you read stuff like this, you no longer take Netflix candidates seriously.