Our (Braintree's) pricing is actually very competitive. It probably looks higher because we disclose all our fees. Nearly every provider we know of obscures fees both during the sales process and in the monthly reporting statements so merchants never really understand what they're paying. Here's an example of pricing trickery http://bit.ly/9NSZCa . Prospective customers regularly do thorough pricing comparisons and we are consistently among the most competitively priced. Our objective has always been to provide the best value in the industry for a fair price.