On the other hand, when people complain about "populism", they expose another problem with democracy I've long complained about. Opinion gets swayed by all sorts of reasons, actions and emotions.
E.g. In the Brexit vote, the vote-stay side is trying to use fear and no-doubt some will be swayed by that. Does that mean that they actually want it? Would they have voted it if they weren't exposed to that influence? Must we keep the voters in a sterile-bubble until they decide? What about making informed decisions? Who decides what is fear-mongering vs informing the voters?
Next up, you have influential persons. This can be everyone from your local community activist, your overbearing and opinionated family member, to public figures such as actors and artists. You can see it now with Donald Trump's campaign. Every single person that has any wide "reach" to the public is using it to promote their view of Trump, whether good or bad. I call them vote-multipliers; their singular vote means a whole lot more than yours or mine, no matter how valid or factual our arguments are. When opinion and emotion sways voting, the "one-person one-vote" mantra doesn't hold up anymore.
Generally the term seems to be used by people worried about knee-jerk reactionary voting, "it's what I want, therefore force everyone to do it", or "it's good for me, so yes, even if it is bad for others".
> In the Brexit vote, the vote-stay side is trying to use fear
Both sides are using fear almost exclusively. The in side claim the economy will collapse without the EU, the out side claim it's doomed if we stay in, and these are hardly the only examples - the out side shamelessly perpetuates the 'all immigrants are criminal freeloaders who want to take over' that is basically pure racism, the in side will gladly paint anyone who wants to leave as a racist.
It's really terrible, and is hardly surprising - the exact same thing happened in the AV referendum, where the two major parties (who use AV internally) came out with what was essentially 'you are too stupid for AV, stick with nice simple FPtP'.
http://www.alternet.org/story/90161/ignorant_america%3A_just...
It might demonstrate that ~50% of the population currently agrees with the current message of a person or group of people