>An independent/small family bakery, or photographer, etc. who may not even have a retail storefront who won't service gay weddings, I would consider "not a real problem"

So a "No gays allowed" sign on a walk-in retail storefront would be bad, but a "Gays need not call" ad in the yellow pages[1] would be "not a real problem"?

[1] Or however these non-storefront businesses connect with customers.