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Money is the primary motivation to workFor the overwhelming majority of people, the decisions about work are a balance of competing interests.
I could go out and get a part time job working on weekends, and make more (overall) money, but I don't because the money I make in 5 days is enough, and I place some value on my free time.
But the reverse it true, I could probably convince my employer to let me work 4 days a week for a 20% pay cut (or 0 days a week for a 100% pay cut), but that would drop my pay below the level I want/need in order to support my family and be able to do things on the weekends.
I could quit my current job and go back to working in finance for more money than I make now. I don't want to. I've done that, and I prefer the work I'm doing now, even if I'm paid 20% less.
I could quit my current job and go work for a charity and make 50% less than I do now. I don't want to take that sort of pay cut.
It's because of these balances that we have some well educated, highly employable people making a (relative) pittance as school teachers. And why some people spend their evenings doing open source "work" instead of taking on a second job.
Very few professionals in western countries have money as the single primary motivation to work. Once you can afford to pay your bills and maintain a comfortable lifestyle, you become quite willing to trade off the extra money to increase your overall enjoyment of life, whether that means more leisure time, or more interesting work, etc.
It is quite reasonable for for-profit companies to aim to provide a compelling work environment through factors other than pure financial reward.
It's also quite reasonable for workers to select job opportunities based entirely on the financial reward (though I think that's actually relatively rare).
That company and that worker are probably not a good fit for each other.