I'll be sharing a post in the near-future that outlines our process and tool/hosting stack so that anyone can put together a website with all our details (sans design and creative direction). Even if you've never built a site, you can copy our procedures directly. If you design/develop/build sites, you don't need us. If you are technical and/or have impressive credentials, you probably don't need us.
Talemark isn't a replacement for recruiters, brute force networking, and LinkedIn Premium. It's for when you're applying for a stretch company or if you're having trouble hearing back from any companies. Some people simply aren't the best candidates in the resume stack, and a unique-domain targeted-content microsite is super useful in provoking a response.
We talked with early friends/family users, and we ended up with 3% as a fair given the ROI for all parties. Not everyone will get the job, and that's factored in. We don't take recruitment fees from employers. Talemark lets you offload the stress to us (free upfront / no risk) and saves you time (you just have to provide the content).