Alexa is already in the app store. What's the story?
When I read the announcement the thing I really wondered was: If Amazon has an Android port for Alexa, what's the motivation for making an exclusive deal with Pebble? Why is that preferable to offering it on the app store to everyone?
Granted, I'll participate in the Kickstarter, but this isn't truly news once you realize Core will be running Android. I don't think that is common knowledge.