It seems far-fetched to me that Facebook will be the company to own the voice assistant market in 5 or 10 years (assuming there is a market that exists at all).

Google is probably best poised to take leadership here. They have a fleet of phones in peoples' hands, great AI resources, and relationships with millions of businesses that want to sell things and services.

Facebook, Amazon, and Apple all seem to be missing a key component for this market, but Google checks all of the boxes.