Opening the article Incognito in Chrome and examining the network tab, over 170 requests in total weighing in at around 4MB (for me anyway). That is one reason I choose to use adblockers.
Hilariously, the site opens a popup claiming that my ad-blocker may negatively impact the performance of the site.
The pop-up is now blocked by my ad-blocker ;-)
I believe it just said that ad-blockers will 'impact performance' - Which is technically correct... they didn't specify if it was negatively or positively ;)
> …which may adversely affect the performance and content…