1. The weather
2. Stocks that have the same acronyms as things I've searched for
3. Flight information for any flight with the same code as mine
4. A recommendation of a film I might like to see because I searched for actors in them (which might be good except the reason I was looking up those actors was that I had just watched that film)
5. Sports scores for teams I don't follow
6. Possibly updates to sites I visit regularly (equivalent to a highly unreliable RSS client)
This is what annoys me the most in Google Now. It's a damn black box. I'm happy that they provide "updates to sites I visit regularly", but even more than those updates I'd like to see the list of those sites. Without that, and any kind of information about how reliable this reporting is, I have no way of trusting I won't miss an "important update". I just don't know, and Google Now does nothing to reassure me.
The only time they annoyed me was when picking up a false article about Breaking bad being renewed. I shared the headline with several people before realizing it was a fake article.
http://www.businessinsider.com/breaking-bad-season-6-hoax-20...
Parking information would be useful if it were both accurate (it isn't, due to taking a park and ride bus) and consistent. Like many Google Now cards it seems difficult to predict whether it will turn up or not.
Another trick it used to do was show me cards with navigation information to somewhere I'd searched for, usually the night before a trip. But, when I got into my car at 6am the next day such information was nowhere to be seen and I'd have to search for it again. Now I save the location in the calendar so at least there's a link to click, causing Google Now to remind me to leave on time after I've already left, sometimes when I'm nearly there.
Overall, it's not a useful product and relies upon data being collected which I'd rather wasn't. The only reason I leave it on is so that I can dictate reminders to my watch, which I find a very useful feature. The requirement to use Google Now for this last feature seems rather arbitrary to me.
Then on the way out of work I try an "OK Google. Directions home"[0] to get a time estimate or best route estimate and it tells me I have to turn on browser history to continue or some other such bs. I wonder when Google Now will understand "Ok google. F?!k you Google."
[0] correction: that's more likely "ok Google. OK Google! OK GOOGLE! Damnit (click google now, click microphone). Directions home."
Me: "OK Google, navigate home" Google: "You need to turn on web and app activity." Me: "OK Google, navigate to $NUMBER $STREET, $TOWN." Google: "No problem".
But, they then decided that web and app activity was essential in order to give me commute information, and the only way I found around this was to turn it back on and start doing almost all my searches via Duckduckgo.
[1] https://www.google.com/search?q=%22google+now%22+cards+causi...