>People in the general public don't really have a clear idea about what Facebook, Google, and Amazon are doing.
But neither do you really, right ?
Sure, you may have a better idea than them of what's technically feasible, but the general HN consensus on the motives, values and internal decision-making process at these companies ("always assume the worst from them, they're optimizing for money!") is in my experience (of working at FB a few years ago) a simplistic view that's way, way off the mark.
>"hey, you know Facebook use a lot of state-of-the-art technology to algorithmically understand the meaning of everything you post and write, feeding this massive data set into their huge artificial intelligence program?" I don't think it's likely that many people will say "cool, that sounds like a great deal, because I love it when I get very specifically targetted ads."
I think this is again where nerd-bias is misleading you : 1) Many people would answer your question with "yeah ? is this the thing that enables translations, picture captions for the blind and suggests me events I might like ? Please, bring it on!" 2) people actually do prefer very specifically targeted ads, rather than annoying+irrelevant pop-up banners of the past. This is why FB is making a killing.