If it was just "there are lies on the Internet - I just posted some!" Then yeah. To me this story is more how they propagate. Who knew Netflix didn't get their metadata from the production company itself?
Bottom line: Henry Winkler voicing a shark as a meta-jumped-the-shark reference is brilliant.
I'm especially wary of anything that has even a touch of marketing involved with it. Especially on social media. You know how all those photos with words are made - be it dietary advice or philosophy quotes or whatever? I had some ideas, but wasn't really sure until my SO did an internship with a social media marketing company.
It's literally: 1) Google for some keywords on the topic you need, 2) take the first article or blog post that pops up, 3) find a good enough quote or idea on it, 4) pick a random picture from the Internet, 5) stick the two together in Photoshop or Paint.NET, 6) spam the living shit out of all your channels with it.
It's that. Zero research. And preferably done by unpaid interns.