I'd wager they don't exist for anyone who uses the internet or social media on a daily basis. Most people don't realize how sensitive the information they post online actually is.
Many people don't consider the names of their family members to be "sensitive information" (hell, they happily tag them on Facebook!) There's a good portion of people who don't consider the town or state they live in and where they work to be sensitive information. There's a large portion of people who post unpopular opinions and don't treat their opinions as plausibly sensitive information.
None of this is sensitive information until they have an internet hate mob knocking at their employer's door trying to make them lose their job - or when their family members are harassed or get told things that said individual would have preferred to keep secret from them. Because in their heads they've convinced themselves they have never done or said anything wrong to anyone and what they said in the past will never come to bite them in the ass in the future because popular opinions will never change and they're always on the "right"/"winning" side.