Allegedly it's 256-bit AES and would take thousands of years to brute force. (Allegedly, because of course there's no way for me to easily verify!)
That drive claimed 128 bit AES, but they botched it.
This can be implemented in secure hardware (and without getting into attacks against that), you can make a password attempt, but can't modify the counter which tracks how many incorrect attempts have been made. Sufficient incorrect attempts will see the key material destroyed.