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Because the Elixir/Phoenix community is largely spawned from the Ruby/Rails community. They are more likely to be continuing to follow what is going on with Rails, even living in both worlds. There are many shared values and experience. That historical affinity is probably why it shows up so much in the same context. The Elixir/Phoenix community is more likely to respect and understand what Rails is and isn't as opposed to the vast majority of pretenders who say they are creating a framework inspired by, or to rival Rails, but really have no clue and proceed to put up something nowhere near the breadth or depth of Rails. Nobody who knows anything is going to come and put up an advocacy post for a PHP framework as an alternative to Rails. They know the Rails community has no interest in going that way. Elixir/Phoenix on the other hand can say with a straight face: we understand Rails and why it is successful and put forward Elixir/Phoenix as a legitimate way forward for those who want to move to a more functional paradigm and the inherent scalability advantages of a Erlang/OTA based foundation.

It's a religion.

More seriously, the community just needs to be a lot bigger before it's on par with the Ruby ecosystem. For example, there's currently no Elixir library that will inline CSS in emails before sending.

Honestly, I'm just excited.