Interesting, I'm not familiar with any funds that have no hurdle rate whatsoever. I've heard of some that have what people in the industry describe as arrogantly low hurdle rates (like in the 3-4% range), but have never heard of a situation where there is none at all.
I agree with you that there might be a few funds that are considered so hot that their GPs could get away with not having a hurdle rate; do you know of any by name?
FWIW, my understanding is that if you're a super-in-demand fund, the power move is keeping the same hurdle rate in place (maybe even raising it as a demonstration of confidence in your skills as a money manager) and also raising the carry rate.
In other words, going from a 2/20 structure with an 8% hurdle rate to something like a 2/33 structure with a 10% hurdle rate. I believe a few of the Tiger baby funds have done this.