Part of the reason for going into a startup is that you're buying a lottery ticket. There's a very strong chance the company will evaporate and "all" you'll get out of it is an intensive year or two of building things up from nothing and putting them out in front of customers. However, there's also the nonzero chance that Facebook will buy your team for $9B.
I love startups because it's exciting and genuinely fun to be scrambling alongside a team who's as into their work as you are yours. In practice it's also very low risk, because I know that if my company laid me off tomorrow then I'd be unemployed for approximately a weekend before hopping onto another team.
FWIW, sane startups also take really good care of their employees. Mine has good pay and great benefits, and that's pretty common. You don't hear about those places on the front page of Hacker News, though.