There are plenty of companies and positions where you can have a great work/life balance, but if you want to be the best, just as in everything else in life, you have to work harder than everybody else.
If what being "the best" gets you is no life outside of work, then I'd rather be bad at my craft and retain the ability to pursue multiple interests.
What I meant is that if you want to be the best in your field or you want your startup to succeed, then you do have to sacrifice some other things.
(The article mentioned "Top", not just good)
But for me, it's not about actually having a life. It's about having time for my own side projects, because I want to grow both professionally (where the project may have code that I can't talk about) and personally (where I can completely gush about everything that I've done).
It's those poor non best suckers who have to work hard to keep up. It's an odd definition of a winning state that includes "must work harder than everyone else"