Wow. This is a model article. It takes two controversial opposing articles about an extremely relevant problem, points to a grey area that's worked in the past, and then, quite insightfully, points out a missing link (self-hosted advertising that is still inherently auditable to third parties) that we should fill in.

Even though I detest advertising, I think a lot of what I detest about them could be seriously mitigated by turning advertising into something a business plans and designs for. Let's get some applicants to Y Combinator next season that try to figure this out.