second you need to check weither the product you are offering is the best solution to address the problem in the most possible sense, and with a good ROI, or is the product just fixing one problem while leaving the rest, your are not expected to build a swiss army knife of sort but even then, a product which is not usefull in the sense of usability is just a vitamin.
to summarize in short, any product which is handling a crisis situation and providing a good ROI, without being much of a hassle is a pain killer.
~there are other aspect as well but i believe these two are the most important one's among all.