I can only speak for myself but a solution does not seem that far off (at least not to get me to see your ads). While I agree that some sort of code of conduct may be a good idea, I don't really see it working out in the long run what with everyone always being willing to sacrifice good will for a quick buck.

That said, I use NoScript in Firefox and I run it for other reasons than blocking advertisements and I don't have an ad-blocker installed. If I white list a website it means I made a deliberate choice to trust whatever it is going to throw at me. The most important thing here is that I did not allow any third party to serve me some random code (plain markup is fine). I have no way of telling whether the site I just white listed in fact knows what their external advertisers actually serve. And this is proven again and again by how site owners expect visitors to contact the site when they see an ad that is intrusive so that they can "nuke it". This to me makes it a no deal.

To kill two birds with one stone: Serve your advertisements from your own servers and if I want to read your content I have to make a choice whether to trust you and your webserver(s). If you violate my trust then I will go elsewhere and I am no longer a waste of your resources and you are not a waste of mine.

If I have for some reason decided to not let you run dynamic content on whatever device I am currently on you simply have to respect that or I leave. You still have the opportunity to serve me static ads, surely that's got to be worth something. You don't know my reasons for not white listing you (as this article states as well). What surprised me about this link was that I did not see a single advertisement on the page. This means they are all using JavaScript or Flash. Sorry, your loss. And eventually my loss as well since the website might not live to see another day due to lack of income.

Incidentally, easy white listing [of script execution] for sites is also the only thing stopping me from switching to Chrome today.