That's exactly what's wrong with this thoroughly broken industry. They should not have learned this awful religion in the first place. Now it's much harder to unlearn and re-learn from scratch than learn it without ever being exposed to the wrong ways.
This methodology is far, far easier than anything OOP (the latter cannot even be defined comprehensively), and if you learn it first you can become productive much quicker than if you go the typical OO way.
And the most important feature of this methodology is that it's far more accessible. You don't need to be smart to use it. No need to memorise dozens of "design patterns" and all that. No need to invent complex twisted designs, trying to cram as many patterns as possible into a trivial task. DSL-based approach is very straightforward and mechanical, and can be executed by practically anyone who managed to learn how to read and write (i.e., around 95% of the population).