“We’ve had a lot of people converting. Around 40% of users were turning off their ad-blockers,” said Lewis DVorkin, Forbes Media chief product officer.
Well, for Forbes, it works.
Well, for Forbes, it works.
At home I block all ad server domains with a host file on my router. This triggers the Adblock wall. When I am at work or on the road I get a message "Thanks for turning off your adblock."
However, at least Forbes is only deluding themselves and not their clients. There are eyebrow raising demographic issues with internet ads.