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Comment by jfarmer | Hacker News Reader

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jfarmer·

http://isocket.com

They've powered TechCrunch's ads since last May.

http://www.crunchbase.com/company/isocket

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It looks like the majority of TC is being run through Google Ad Manager with lots of inventory going to them (notice all the google ads). I don't see iSocket's ad script anywhere on their page, maybe they interface to Google Ad Manager?

John here, Founder of isocket.

Part of the "open" approach we're taking is not forcing publishers to use our ad server if they don't want to. We have one, but some publishers (like TechCrunch) use our plugins with other ad servers like GAM.

So you won't see our tags on TechCrunch's page, but many of those ads were purchased through our system.

Cheers,

Any idea what their business model is? If not commission based, is it a subscription? Based on page views?

Or do they sell the excess inventory you dont to a larger ad network??

That would make sense - I've seen some strange ads on TechCrunch that could be explained by that.

John here, Founder of isocket.

Sorry guys, but you'll have to blame the strange ads on Google =)

Publishers on isocket can put another ad network's code in as a default setting - so that when their ad space isn't sold directly, it will default to AdSense / whatever.

We do not arbitrage or sell your unused inventory for our benefit.

In terms of our business model - yes, we're actually commission-free. It's a flat monthly fee. Sorry to do this to ya, but we haven't publicly announced what the pricing is yet.

Cheers

Thanks, they never showed up in our search for a solution, prior to going and building it :)

Also look into openx. Community version and hosted version.

We use it for some other ads, and its the sole reason why decided to make our own, its the definition of bad ui, and a real pain to use.

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