Oh the irony of an article about encryption on a site sans encryption.
Wired has nice article about their efforts going https https://www.wired.com/2016/04/wired-launching-https-security...
www.popsci.com uses an invalid security certificate. The certificate expired on 12/10/2015 05:59 PM. The current time is 05/11/2016 01:39 AM. Error code: SEC_ERROR_EXPIRED_CERTIFICATE
"This server could not prove that it is www.popsci.com; its security certificate expired 153 days ago. This may be caused by a misconfiguration or an attacker intercepting your connection. Your computer's clock is currently set to Wednesday, May 11, 2016. Does that look right? If not, you should correct your system's clock and then refresh this page."
dbalan's explanation is quite legit. Hope they get there.