We decided to go all in on open source. Given our history, anything but a "here ya go" license wasn't going to go over well. We're aware that someone could fork it and compete against us, good on them if they can. Making money in this space isn't easy and if they can do better than us we'll ask 'em for a job. We know the source base :)

As to why that license, I think it was because LLVM or clang or both had recently picked that and all the lawyers at all the big companies liked that one. We don't particularly care, if everyone yells that it should have been GPL we'll fork it and relicense it under the GPL. Our thought was that Apache is well respect and even more liberal than the GPL but we can be convinced otherwise.