They tell their own story pretty well. Informative and interesting, pretty decent advice in there. Of course, no secret sauce, but that's overblown anyhow.
I find their articles very interesting, almost every time. Really high signal to noise, even if their content isn't always about weighty matters. I rather liked this one about breakfast, for instance: it taught me a lot about the historical development of breakfast.
Anyhow, not to tout these guys too much, but I do respect them for what they've done.