Key quote: "Marx of AV-TEST said that some newer companies secretly relied on data supplied by older companies while marketing themselves as a cut above the older technology. "They are using traditional methods, too," he said. Some of the newer companies said they do not share their evaluations for competitive reasons."

The above sentiment may ring a bell for those of you who follow the news. It's the exact same behavior we heard from Theranos: Startup makes headlines as breakthrough technology, but under the hood nothing works and they rely on decades-old technology for actual testing. When asked about their technology (even by their investors!) their reply is "we can't tell you more because competition."

These garbage companies, shrouded in secrecy and enjoying the hype, should be outed for what they are: snake oil.