>So you're looking at small businesses who were using PCs with Win10 Pro on them (likely that came with the PC) that were turning off access to the store but can't any more. The IT admins for these companies are the people Microsoft wants to upsell.

Or you're looking at small businesses (4-80 users) in regulated industries who have remained on Windows 7 and the IT folks who have recommended doing so in large part due to the ongoing concerns with what Microsoft is doing.

As a simple example: regardless of whether it does this or "just disable that (and work out something to ensure that Microsoft doesn't silently turn it back on)," I don't want to have to EVEN BE CONCERNED about the possibility that a local user searching locally for documents containing the words "John Smith neoplasm" has just submitted PII and PHI to Microsoft.