The term actually seems to come from a 1920s boxing euphemism [2]: when a boxer is not actually knocked out but voluntarily lays down on the ground, it was called "a dive" for obvious reasons; euphemistically some people called this "going into the tank," since you'd dive into a pool.
How did this start referring to the vehicle? Again, back to [1], there was once a memo "recommending the proposed "caterpillar machine-gun destroyer" machines be entrusted to an organization "which, for secrecy, shall be called the 'Tank Supply Committee,' ..." and the rest is history.
[1] http://www.etymonline.com/index.php?term=tank
[2] http://www.slate.com/articles/news_and_politics/explainer/20...
It's not that impressive because we read everyday articles about crazy DDoS big companies are able to mitigate. But when it's the website your responsible for, whatever the number of requests/sec, you just need to find way to manage it, and CloudFlare can have some weird side effects.