The days before we moved to PSD-driven development, it was "We need a page with a list of X's, so the user can Y each. It should look sort of like the list of Z's on ABC.com. Build a prototype for next week"... one week of back and forth and a bunch of hacks later..."Ok, the prototype looks good, let's put this in production by Friday."
Bringing in a full time designer and bringing in PSD-driven development was very welcome relief. We still had a week and a Friday, and didn't need to allocate time for prototyping.