I'm not sure why you can't see it, but Amazon is definitely there, on the most popular terms ranking list. [1]

[1] http://themacro.com/images/articles/startupzeitgeist17-0e624...

I'm more shocked at ebay being listed as a "fallen giant" when most of those shitty startups would be lucky if their business at some point generates at least 1% of ebay's revenue.

Good observation. And also a disappointing.