Its SEO/Click-bait 101 unfortunately. It is sensationalisation of something to make it sound more interesting.
Next it will be "See what crazy change to solar made energy purchasers sit up pay attention!"
Next it will be "See what crazy change to solar made energy purchasers sit up pay attention!"
"See what crazy change to solar just made energy purchasers sit up and pay attention!"
"10 Crazy ways to validate your product for free that startup gurus won't tell you about!"
PS: I don't know what the 10 ways are, I just write headlines.
That is _much_ worse, and I refuse to click on any link with that sort of headline because it's guaranteed to be more ads than content.
At least with the original headline I have an idea the topic is solar, and the news is the price falling significantly. Honestly I don't see the problem with the original headline.