We're pushing a generation of kids without rich uncles to bail them out (myself being one of them; I start university in fall) towards massive, crippling debt. The places they're going aren't hurting for money. Is it that unreasonable to ask for open access?
You could pressure universities / departments to make reproducibility a requirement for graduation, but I don't see why they would follow along, because this is not going to help the university get more funding or publish more papers (prestige).
Now, if organizations and companies were willing to put money behind software reproducibility (maybe some sort of fellowships or million-dollar research grants to labs), then the incentives would be aligned.
Every publication involving data and code or analysis should publish them to a degree that makes validation possible in at least as detailed a way as portrayed in "Does High Public Debt Consistently Stifle Economic Growth? A Critique of Reinhart and Rogo ff" (http://www.peri.umass.edu/236/hash/31e2ff374b6377b2ddec04dea...)