These sort of downtimes hurt customer satisfaction and the bottom line. If serious issues arise often enough, customers lose confidence and patience and may leave your product for a competitor. And while you're offline trying desperately to rush a fix, you're losing revenue.
If the service/product you're offering has competitors, quality matters. Sometimes it's not even the measurable quality, but the perception your customers have. Find me a business owner who thinks major bugs in production are not "a huge problem".