From the interview transcript:
Interviewee: I mean, so there were conversations that I had with this company and both in jokingly in manner and that they may have perceived as the real thing.
Andrew: I see so you and I are sitting and talking and I might want you to write about Mixergy for Tech crunch and I say listen Dan. Why don’t you write for Mixergy? Why don’t you write about Mixergy on Tech crunch? No there’s nothing, there’s no loops here. I say what if I give you this Mac book pro that I’m writing? That kind of joke.
Interviewee: Exactly!
Andrew: We’re not giving you the Mac book pro but we’re kidding around.
Interviewee: Yeah