Except that's not the only point the article makes. You might disagree with the title, but the article does attempt to back it up.
Many paragraphs are dedicated to explaining why for many people, exercising might actually be harmful to their weight loss goals, due to how we tend to overestimate how many calories were burned and other factors (such as studies showing that the body may attempt to balance energy output in other areas).
In that sense "Why you shouldn't exercise to lose weight" is precisely the thesis that the article is trying to support. You might disagree with it, but I don't really think its egregious clickbait. Even if the title is meant to be catchy and provocative. They clearly state why exercising could be detrimental to weight loss goals for some people.
Things that the article title doesn't say:
- You should never exercise to lose weight
- Exercise is bad for you
- You can only lose weight by dieting